6 Expert tips to make your product labels more visible

It’s no secret that custom labels are an important part of any product. They convey information to the consumer and represent your brand. After all, product labels are one of the first things potential customers see. However, many products lack effective labels that can be easily seen by the buyer, which can have a negative impact on your conversion rates. But do not worry, we have got you covered. Here are six expert tips to make your product labels more visible!

1. Make sure your labels are large enough and easy to skim from a distance

Using small, difficult-to-read labels will make it harder for customers to spot your product quickly in the store. Use larger fonts and space out words on the label so that they can be easily read from across the aisle. Therefore, you will usually need to create labels for packaging that are about 5 to 7cms wide.

2. Use bright colours that contrast with the background of your packaging

In order to draw attention to your labels, you should use bold and contrasting colours. For example, if your product’s packaging is predominantly white or silver, then you should choose something like a bright red or blue for your label design. This will help make it stand out and be more visible.

3. Use clear and concise language that is easy to understand

When writing the information for your labels, make sure it’s written in simple language, so customers can quickly find out what the product is about. Keep sentences short and avoid using too much text as this can be overwhelming. Additionally, you should make sure that the font you choose is easily readable.

4. Don’t overcrowd your labels with graphics and images

Too often, we see companies trying to cram too much information onto their product labels. This can be overwhelming for the customer and can actually have a negative effect on sales. It’s important to keep your label design simple so that customers can understand what your product is about. So don’t overcrowd your labels with graphics and images – this will only make them less visible.

5. Choose a stand-out effect material for your labels

Adding an effect material to your product labels can instantly make them look more luxurious and high-end. By using materials such as gold or silver foil, you can create a look that is truly impressive and catches the eye. This is a great way to make your products look more expensive and enticing to customers.

6. Select a recognisable custom shape

Giving your product labels an interesting, custom shape can help make them stand out from the competition. If you want to create something that will be instantly recognisable and memorable, then you should consider investing in a die cut label that stands out on store shelves. This will help customers quickly identify your product and give it a unique edge.

By following these six expert tips, you can ensure that your product labels are more visible and attractive to customers. Keep in mind that labels should be informative, simple and eye-catching to really make an impact. So, let’s get started!