New digital service startup in North Texas aims to bring nutritious food to home delivery

Even though foods supply applications were being a critical part of receiving a model of the cafe practical experience at property throughout the pandemic’s hardest months, most consumers opted for pure consolation meals rather than more healthy fare. Enter Bitewell, a new digital support startup that aims to aid persons get the healthiest and most wholesome food stuff choices from equally grocery merchants and dining establishments delivered correct to their door. And it picked Dallas as the start metropolis for its pilot system.

The enterprise was founded by Chris Fanucchi, CEO, and Samantha Citro Alexander, CMO, mainly because they noticed a need in their personal food stuff routines and routines.

“Chris and I were being inspired by our own food ordeals,” Alexander says. “Chris spends weeks at a time on the road, which can make eating very well demanding. I have been controlling food items allergies and nutritional constraints my whole existence, which can make taking in safely and securely demanding.”

Soon after seeking out scores of food stuff and nourishment applications, Alexander suggests they could not effortlessly discover 1 that answered their major concern: How do I uncover the appropriate food stuff in the vicinity of me?

“So, Bitewell was born. It is not a meals shipping application, and it is not a dieting system. It is essentially a balanced foodstuff marketplace that connects you with the suitable food items for your physique close by,” she suggests. “Our system will allow end users to make far better meals choices all over their day by tying custom made recommendations, such as ‘what must I eat for lunch?,’ to deliverable food options in close proximity to you, these types of as cafe meals, groceries, pantry products and extra.”

The major differentiator, Alexander says, is that regular foodstuff supply apps improve for ease. Bitewell optimizes for wellness by connecting people with restaurant meals, grocery things, recipes and food kits. They also goal to give far more accurate nourishment data from suppliers that will be validated by each city’s dedicated dietician.

“Our key sauce, pun meant, is the [artificial intelligence]-pushed personalization that connects you to the appropriate foods for your system,” she says.

The onboarding system for Bitewell is very simple. On ordinary, it takes only a handful of minutes for a person to get established up, possibly preserving hours on food prep and scheduling in the course of a standard week. For the duration of the setup method, the app guides end users via a few inquiries to optimize what its AI endorses. This involves allergic reactions and dietary limits, food items preferences, physical fitness routines, and personal targets, these as whether or not you are looking for to simply try to eat smarter and healthier or have precise health and fitness plans, such as creating muscle.

Above time, the application learns your behaviors to even better concentrate on things based mostly on your preferences. Loathe cilantro? It will understand to weed out things that include the herb.

According to Bitewell’s analysis, Us citizens have entry to far more than 50,000 foodstuff possibilities every working day, and North Texas locals are assisting condition the long term of the application.

“We chose Dallas as our launch city since it’s a excellent marketplace, from both of those a offer and desire viewpoint, to pilot an plan like Bitewell. On the source facet, Dallas has an incredibly varied food stuff scene with tons of selections. On the need facet, Dallas has a populace that is striving to equilibrium ease, food stuff satisfaction and well being,” Alexander suggests. “It does not damage that our guide dietitian and I stay right here, far too.”

Immediately after the pilot plan concludes this spring, it will officially start in Dallas above the summer months. Right after that, Chicago.

“Our piloters have been additional engaged than we could have perhaps imagined, and they are dedicated to serving to us establish the most effective platform attainable. They’ve assisted us recognize essential capabilities like real-time monitoring, supply gaps and countless bugs that are par for the class with any new tech.”

To study a lot more about Bitewell or take element in the platform’s pilot stage, go to www.bitewell.com and produce a new account. Preview the app’s start attributes below.